The Rise of Digital Marketing Job Market in Canada

Early this year, one of my students Michael found a decent digital marketing job in Toronto. It triggers my interests to do a research on the rise of digital marketing job market in Canada.  I want to share my findings with you in this blog. I will first give you an overview of Canadian digital marketing job market. Then, I will talk about the popular skills required for the related jobs. Lastly, I will give suggestions to people who want to pursue an exciting career in digital marketing.

jobs in canada

Part 1: An overview of Canadian digital marketing job market

Compared to other industries, digital marketing is still relatively young in Canada’s job market. I could hardly find any well-documented historical data on the growth of the market. I will use the US data from Indeed.com to give you an idea of the market trend. Indeed.com is the world’s #1 job site.

This chart shows the growth of job listings containing “social media marketing.” It has a significant increase in 2015 after a slowdown in 2013 and 2014. As a matter of fact, “Social media” has been on Indeed.com US top 10 job trends in 2015.

The chart below shows the growth of job listings that mention “digital marketing” or “online marketing”. It follows a similar trend as that of job listings containing “social media marketing.”

Let’s take a look at job listings in Canada. This table shows the number of job listings in Canada that contain digital marketing, online marketing, social media, content marketing, search engine optimization and eCommerce.  (The data was collected on August 18, 2015.)

Canada Listings	Digital Marketing	Online Marketing	Social Media	Content Marketing	Search Engine Optimization	eCommerce
Indeed	3113	4428	5327	2914	1135	1042
workopolis	456	2596	508	452	303	200
LinkedIn	2344	3484	6428	1822	557	1944

Indeed.com Canada shows that almost 2/3 of job listings are from Toronto, Vancouver and Montreal. Toronto has the biggest concentration of digital marketing jobs. Many of the openings are from mid-size to big companies such as Husky, Bell, Rogers, Scotiabank, TD, etc.

Indeed	Digital Marketing	Online Marketing	Social Media	Content Marketing	Search Engine Optimization	eCommerce
Toronto	1518	1719	2144	1323	160	461
Vancouver	451	720	920	469	52	184
Montreal	326	341	506	309	39	197

According to PayScale.com, the average salary for a Digital Marketing Manager is C$62,331 per year. The highest paying skills associated with this job are Social Media Optimization, Marketing Management and Search Engine Optimization (SEO). The median pay in Toronto is $70,000 which is 12% higher than the national average.

Part 2: Popular digital marketing skills required

Most of the digital marketing positions require candidates to have a broad range of digital marketing skills such as social media, content marketing, search engine optimization (SEO), search engine marketing (SEM), and Google Analytics etc. Let’s go over 3 essential skills.

Social media marketing
Businesses now can connect with their customers and reach out to their target audience almost everywhere through online social networks. Companies are competing for attention on social media. You need to be familiar with the major social networks such as Facebook, Twitter, LinkedIn, and Pinterest. If you can help companies reach out to their audience by using well-defined social media strategies, the hiring manager wants to talk to you.

Content Marketing
As content plays a key role in digital marketing, many companies struggle to produce enough blog posts, eBooks, social media posts, and videos to be used in different digital channels. The demand for content marketers is high. You need to be able to create content in the forms of blog post, eBook, email, video and ad copy, etc. Develop your skills to write compelling content that connects with people and answers their questions. The ability to use content management system (CMS) such as WordPress is a must.

Search engine optimization (SEO)
The new search engine optimization strategy is intertwined with content marketing and social media marketing to become a more holistic approach. You create quality engaging content, distribute it through different channels and encourage people to share it and link back to it. You also need to have some technical skills to implement more advanced SEO techniques. Most of the digital marketing manager, digital marketing specialist and content marketer positions require SEO skills.

Part 3: Suggestions

If you are a young professional or new graduate who wants to enter the exciting digital marketing field, here are 3 suggestions for you:

• Attend digital marketing training to equip yourself with solid digital marketing skills
  Digital marketing covers a wide spectrum of areas. It is very hard for you to learn everything by yourself. Taking a creditable digital marketing training is the short-cut to learn these fundamental skills. You need to have a general knowledge of all aspects of digital marketing, then focus on one area to be really good at it.

• Build your experience by implementing what you’ve learned
  Knowledge is not enough. You must apply it and be able to do the work. The best way to gain experience is to build your own website. Start to blog, and apply different marketing strategies on your website. Your website becomes the showcase of your digital marketing skills. Don’t forget to set up your social media presence on major networks such as Facebook, Twitter, and LinkedIn.   If you have a strong optimized LinkedIn profile, you can even catch recruiters or hiring manager’s attention. It is part of your social media marketing .

• Get certificates
  Besides training certificates you get from local or online training, you can also acquire Google Analytics certificate to increase your credential. In my opinion, your experience is more important than the certificates. But when you have less experience, the certificates count.

In conclusion, there are tremendous digital marketing job opportunities in Toronto, Vancouver and Montreal. With the required skills and experience, you can pursue your career in digital marketing with great confidence.  

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Scope of digital marketing in America

Scope of digital marketing in  America

Growth of Digital Marketing in USA

Traditional marketing methods are no longer the best in the field in today’s technology filled world where customers need more information and valid trusted connection with the seller before they go for buying any product. With these trends of online shopping and clients performing research about existing reviews before buying anything, digital marketing has slowly found its footing to the top trusted method of mass communication. It has been found that digital marketing is a fast paced flourishing industry in the USA.

scope of digital marketing in america

In today’s world, the number of internet users and online users keep increasing every single day. People are constantly using their phones and are uplinked to the internet on a daily or even hourly basis. According to a survey, 78.2% of the entire population of USA falls under the category of frequent internet users. Hence, you can easily guess that this behaviour also reflects on the way that these people shop. The penetration of internet users in the USA is 78.2% out of which 52.2% users concentrate more on mobile browsing and hitting web pages and this number has been increasing exponentially over the last few years.

Internet Users in USA (2000 to 2018)

Internet Users by Age Group

Digital Marketing Job opportunities in USA

USA is one of the largest markets for internet marketing because of its large population of active internet users. It has been observed that an average American spends more time online than he spends browsing a TV. Therefore, the market in USA is extremely ready for digital marketing and branding for which there are job requirements for marketing specialists. Thus, if you know digital marketing then you can easily find amazing job opportunities in the USA as its displayed in the numbers below.

As you can see, USA is a place that is booming with the digital marketing industry over the recent years and this means that companies of all sizes, types and niches are looking for content strategists and digital marketers to help them navigate the market and create enough awareness for their products and services. There are many job openings and profiles available in the USA for Digital marketers and some industries like real estate, retail and e-commerce sites have been observed to hire and pay for a lot of job positions for the digital marketing roles.

Some of the most popular digital marketing job profiles in the USA are as follows:

• Social media marketing strategist.
• SEO Professionals
• Online Reputation Management
• Google Ads Specialist
• Conversion Rate Optimizar
• Affiliate marketing strategist.
• Advertising and content marketing specialist.
• Lead generation specialist.

Digital marketing pay scale in the USA

We’ve just discussed how interest in computerized promoting experts is surpassing supply. In customary financial matters, we as a whole comprehend what occurs straight away – the estimation of the item increments alongside the cost. When you’re working in a productive industry with an enormous aptitudes’ deficiency you can consider yourself like aware – and arrange your pay in like manner. For instance, the middle compensation for a CMO or a substance overseeing official in a corporate setting in the U.S. is relied upon to be $164,000.

What’s fascinating and helpful about the activity showcase for computerized experts is that there is a tremendous challenge for gifted ability paying little respect to industry. This implies people with the correct abilities can consult for extraordinary pay rates yet additionally land incredible advantages and maybe even rewards relying upon their job.

Best Cities for Digital Marketing Jobs in USA

New York City, NY: The Big Apple is home to Wall street and 1,779,932 small businesses. That means an infinite amount of marketing clientele. If you need something, NYC has it — from restaurants and theatres to shopping and luxury hotels. With such diverse business, this regional urban economy tops the list of one of the best places to find marketing jobs. NYC also has a rich history of advertising and is home to several global marketing agencies. If a high starting pay is what you’re looking for, New York City pays some of the highest salaries in the US. With some companies housing upwards of 1000 employees, there are constantly job openings and opportunities.

Boston, MA: Boston, Massachusetts are gorgeous places to visit and live, digital marketing job market is flourishing. The Boston Consulting Group is just one of several companies in the area capitalizing on the rise of digital marketing. With over 1,500 employees, three-figure salaries and a projected growth of 8%, this might be a great first job for you. Boston is also home to Harvard, MIT and Boston College. Why not start your digital marketing career by attending one of these universities? Need more incentive? Boston’s overall salaries are 34% above the national average.

Seattle, WA: This west coast city offers countless career opportunities, including those in the digital marketing arena. Seattle is currently home to over 10,000 employees holding over 1,000 job titles. Many positions offer benefits and competitive pay. When it comes to digital marketing jobs, Seattle has several highly successful agencies to choose from. Some include Big fish, Fell Swoop, and Inside Edge. Tech companies include Zillow, Amazon, and Microsoft. The job market for this city is increasingly on the rise. In 2016, Washington State had a 2.9 percent growth in jobs and it doesn’t look like that trend will end anytime soon.

San Francisco, CA: The list of top 10 cities to find digital marketing jobs wouldn’t be complete without a stop in California (or three). When you think of digital marketing do these names come to mind: Google, Facebook, and Twitter? Well, they should, and they are based in the bustling city of San Francisco. People are travelling in droves to this Mecca with small businesses and start-up ideas. As they battle to become the “next big thing” or create the world’s next conglomerate, the demand for digital marketing jobs is soaring. Because of the competitive job market, the cost of living has skyrocketed. You’ll need to go in with confidence, a drive to succeed, and be financially savvy to boot.

Los Angeles, CA:  Because the demographics of this diverse and creative economy are constantly changing, new businesses and marketing opportunities are always popping up. Los Angeles businesses provide jobs to over 355,000 freelancers and entrepreneurs. Start-ups in fashion, design, and entertainment are in abundance. What better place to take advantage of the digital marketing job market?

Legal formalities for a visa in USA

The US visa application is a complicated process and it requires specific attention to detail on your pat as a lot of documents and details are required to be submitted to the US embassy. Some of the most important documents are mentioned below:  (All documents must be either produced in English or translated into English before presenting):

1. An online non immigrant DS-160 application form.
2. Your valid passport.
3. One photograph.
4. Receipt proving payment of $160 for a non immigrant US visa application.
5. Social media details.

Basic Requirements for digital marketing professionals in USA

1. Bachelor or master’s degree in market research or a similar field is a must.
2. Work experience in a field related to market research
3. Ability to communicate with the targeted audience
4. Exceptional internet and analytical skills along with knowledge of the latest market trends.
5. Industry certification in SEO, Google Ads, Google Analytics, Facebook Blueprint, and HubSpot certification

We have tried to provide you with the comprehensive details of every aspect related to digital marketing in the USA along with the projected salary ad job availability in the market there. However, if you do have questions about the scope of digital marketing in USA or some other aspect related to this topic then feel free to post a comment in the section below.

Web Trainings offers you the best and updated courses that you can view from anywhere in the world and train yourself to become a digital marketer. You can join our digital marketing video course.

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Scope of digital marketing in England

 Scope of digital marketing in England

Digital marketing is a booming business in the UK with many companies focusing their main agenda and marketing resources on it. Offline marketing is now a thing of the past and it’s the new digital age of online marketing where social media shall make much more impact and reach further than the physical barriers or limitations as via online the whole world is connected together. In this article you will understand the scope of digital marketing in UK and make decisions based on information.

scope of digital marketing in england

Digital Marketing Job Opportunities in the UK

The UK has a population of 67 million people and out of them, almost 90% are online or in a way they have an online presence. Thus, if you want your business to reach almost everyone in the UK. Then digital marketing is your best choice.  With this comes the various job opportunities which can be made possible in the UK like SEO, Google Ads Specialist, Social Media Marketer, Content Marketer etc.

Digital marketing Job related statistics in top UK job portals:

Digital marketing jobs are so sought after right since numerous individuals in the business guarantee there’re (an) aptitudes hole — as such, there are a lot of employments accessible, however insufficient promptly gifted individuals to fill them. As indicated by this exploration report from Burning Glass:

1. Small, medium and large organizations deliver quality as
2. 40% of advertising employment opportunities presently require advanced aptitudes
3. There are twice the same number of occupation postings with an advanced concentration than there were five years prior
4. Digital advertising will make up 35% of advertising spending by 2019
5. In 2016, there were 174,141 Digital advertising centred employment postings
6. Advanced advertising occupations offer, by and large, $7000 more a year than different sorts of showcasing employments
7. Advanced showcasing employments, by and large, take 16% longer to fill than normal promoting positions.Another intriguing thing that digital showcasing specialists should note is that, as per a similar Burning Glass report, “unicorn” organizations (high-esteem advanced new companies like Pinterest and Snapchat) are searching for representatives with qualities in regions like computerised investigation and promoting, just as substance advertising. Fortune 100 organizations, then again, will in general look for individuals with increasingly customary showcasing and business foundations just as portable promoting aptitudes.

Digital marketing Job related statistics in top UK job portals:

Digital marketing jobs are so sought after right since numerous individuals in the business guarantee there’re (an) aptitudes hole — as such, there are a lot of employments accessible, however insufficient promptly gifted individuals to fill them. As indicated by this exploration report from Burning Glass:

1. Small, medium and large organizations deliver quality as
2. 40% of advertising employment opportunities presently require advanced aptitudes
3. There are twice the same number of occupation postings with an advanced concentration than there were five years prior
4. Digital advertising will make up 35% of advertising spending by 2019
5. In 2016, there were 174,141 Digital advertising centred employment postings
6. Advanced advertising occupations offer, by and large, $7000 more a year than different sorts of showcasing employments
7. Advanced showcasing employments, by and large, take 16% longer to fill than normal promoting positions.Another intriguing thing that digital showcasing specialists should note is that, as per a similar Burning Glass report, “unicorn” organizations (high-esteem advanced new companies like Pinterest and Snapchat) are searching for representatives with qualities in regions like computerised investigation and promoting, just as substance advertising. Fortune 100 organizations, then again, will in general look for individuals with increasingly customary showcasing and business foundations just as portable promoting aptitudes.

Digital Marketing Average Pay Scale in the UK

Digital marketers in the UK earn from about £22,000 to £34,343 and it is not fixed but a variable pay and hence their payout depends on their performance and how good their work gets an organic reach. Thus, to make your salary higher, you need to work hard and one of your creations.

Job Types in Digital Marketing

In digital marketing the job, types can vary from a simple support call to a full fledged website or social media presence related and to keep one updated about the latest product launch and availability.

Job Responsibilities of Digital Marketing Professional

The job and responsibilities of a digital marketer is to ensure that there is a good customer flow and high satisfaction levels. These are some job responsibilities of a digital marketer.

1. Digital Marketing Strategy
2. Creating Monthly Calendar
3. Designing Posts for Page
4. Content marketing
5. Google Ads

UK Visa Process:

UK offers different types of visas based on your purpose of visit. Most common types of visa issued are for students, tourists, business, family members etc. There are many types of visa for work purpose, which are decided based on various factors:

Work Visa depends on:

1. Educational qualification and skill set
2. You have a job offer from company or sponsorship
3. You are moving alone are with your family
4. What is the type of work you will be doing

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Scope of digital marketing in India

Scope of digital marketing in India

Before we understand the scope of digital marketing in India let us first understand this industry. Digital marketing is a marketing method to promote products online. So in simple terms, we can say that we are promoting our products to customers who are using the internet. Many concepts of traditional marketing are applicable to digital marketing.

In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one of the widely used device globally, which allowed the companies to reach a mass audience with TV ads. Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.

To understand the scope of Digital Marketing in Future we must understand its advantages and how it can sustain over the period of time until we get a new generation of communication.

scope of digital marketing in india

Why companies use digital marketing?

Internet Users:

As per the internet usage stats, as of July 2017, 50% of the world population is using the internet. (i.e) 3.42 Billion Users. The total number of users in 1995 was less than 1% of the world population.

Read the latest Google Report : India’s $100B opportunity: A peek into digital consumer spending by 2020

Top 4 Internet Users by Country  (Feb 2019)

As we can clearly understand from the above stats that in the next few years more users will be connected to the internet, which gives more scope for digital marketers to reach target audience globally. India has surpassed USA as the 2nd largest country in terms of number of internet users.

Mobile Phones:

Most of the users globally today use mobile phones for communication. As per a report 4.77 billion mobiles phone users globally, which will increase to 5.07 billion by 2019. Today’s majority of mobile phones are smartphones with internet access, which allows to customers to connect with businesses anytime & anywhere.

Targeting the Audience:

In traditional marketing strategies, it is very difficult to advertise to the target audience with specific demographics & details. Most of the marketing methods were aimed @ mass marketing of the product. Today with digital marketing we have so many customised & personalised methods to target the audience exclusively.

Ex: Today we can reach an audience by Location, age, gender, education, interests, personal information etc. In fact, we have many advanced strategies to target a very specific audience.

Low Cost and High ROI:

Most of the small and medium scale companies rely mostly on digital marketing strategies due to its low cost and high return on investment.

What is its scope of digital marketing in India for Professionals:

As we know that the digital marketing industry is growing, which brings more opportunities to professionals in this industry. Following are opportunities available for professionals.

Get a Job in Industry:

The simple and best way to start your career in digital marketing is to find a job. In digital marketing, we have many different specialisations so you will have different options to start your career.

Junior & Mid Level Career Options

• Digital marketing intern
• Digital marketing executive
• SEO Executive
• Link Building specialist
• Social media specialist
• Google Ads specialist
• Email marketing specialist
• Web Analyst
• Online reputation executive
• Content marketing executive

Higher Level Digital Marketing Job Titles

• Digital marketing strategist
• Digital marketing manager
• Social media manager
• Digital Marketing Head
• Paid Advertising manager
• Digital Branding Head

Apart from above list, there are more specialised job roles to choose in digital marketing.

Scope of Digital Marketing in Online Business:

1. Become a Professional Blogger:

Many digital marketing professionals choose full time blogging as their career choice. With dedication and hard work, many professionals are not successful bloggers in their chosen niche. Bloggers can generate income with advertising & affiliate marketing strategies.

2. Earn with Affiliate Marketing & AdSense:

You can start your blog/website/app in a specific niche of your interest and initially work hard to build traffic & viewers. After generating good traffic, you can make a good income with AdSense & affiliate marketing techniques.

3. Start Freelancing Services:

Freelancing is the concept of offering your services to clients on a part-time basis from your home. Sitting at your home you can build your clients globally. Thanks to online websites like fiverr.com, freelancer.com etc. you can start offering your freelancing services.

4. Start your own agency:

If you have experience in managing a business & have resources, contacts. You can start your own full-time digital marketing agency. With your agency, you can able to build marketing strategies for clients and implement them with digital marketing.

5. Become a YouTuber:

You can choose to become a full-time YouTuber in a selected niche. You need to focus on the quality of content and building your audience base on YouTube. Once you start getting subscribers and views, you can make money with YouTube monetisation.

6. Start your Drop shipping business:

Drop shipping a business model in which you can sell products online to customers without owning the inventory physically with you. Generally in this business you need to develop an e-commerce website in Shopify and select your products based on your research. Then you connect your store with manufacturer and online retailers from China from Ali Express. All the product prices are marked up and when your sell a product, the manufacturer will directly send the product to customer and you make a profit.

I hope you have understood the various aspects of digital marketing and scope in this industry. If you have any questions, please leave your comments below.

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